Your Online Marketing Business Profile Can Increase Your Sales With That Personal Connection

Let’s start hard and fast and I’ll state upfront that this is for the average Joe and Jane who want to start their own online marketing business.You MUST always keep these statements in mind when it comes to your online marketing business:You Are Always Selling Yourself On The Internet!Because:You Are Your Business!Another important factor to consider: A person is going to read this, a human being that you would like to turn into a buying customer, not an employer!Online Marketing Business: Why Your ‘About Page’ Is Very ImportantYour ‘About Page’ is very important as people want to know WHO they are doing business with, WHO they are buying from, so they know they can trust that person and also that person has at least some credibility and authority regarding the subject matter that the products or services you are offering are based upon.For An Online Marketing Business What Is Credibility, Authority And Being An Expert?Let’s look at the word ‘Expert’The word ‘Expert’ is one of those words that have a wide variety of interpretations. One person’s ‘Expert’ might be another person’s buffoon.What determines an ‘Expert’ is based upon each individual’s interpretation of the word and how they personally view the person it is being applied to.You might be asking yourself, “Who am I to say I am an expert or an authority?”My reply is, “Who’s to say you’re not?”Online Marketing Business: Subjective Versus Objective; Opinions Versus FactsIt is important to understand that words like ‘Expert,’ ‘Best’ and ‘Top’ are opinions not statements of fact.You’ll often hear the phrase: ‘To Establish Yourself As An Authority’ and you need to understand that the words ‘An Authority’ are subjective; an opinion.Basically think of ‘Subjective’ as being an opinion and ‘Objective’ being a fact.Online Marketing Business: The Importance Of Establishing That Personal ConnectionLet me back up a bit and present you with the idea of creating a personal connection when you are writing about yourself for your ‘Bio’ or ‘Profile’ to put on the ‘About Page’ on your website.All of you have knowledge and personal experience, or will develop knowledge and personal experience, about the subject matter or the ‘Target Market’ of your online marketing businessYour Personal Experience Is Unique To You And Is Your And Yours Alone!Most people searching the internet don’t want to purchase a 200 page college level textbook. The majority of people want a sufficient amount of information but what they really want is to have it presented in ‘Laymen’s Terms’ that they can easily understand!Your personal experience can allow you to offer a unique perspective which will finally allow someone to really understand something they could not quite grasp before.We’ve all had the experience of “Wow! I never thought of it like that!” or “I never would have thought of looking at it that way!”More importantly, we’ve all had the experience of never quite really getting something even though it has been explained to us numerous times before but someone gives us their perspective on it, puts it another way and suddenly we think, “Eureka! Now I get it! Why didn’t someone explain it like that to me before?”Online Marketing Business: Be Yourself! You Do Have Something To Offer!It is important that you realize your profile does not have to be a full-fledged, awesome, fact filled biography loaded with impressive business credentials showing years of study and attendance at 3 or 4 major universities or ‘places of concentrated study’ and that you were a guest speaker at several major conferences.Like I said, you do have you do have something unique to offer and that is your personal experience and your perspective and how you write about these aspects.So feel free to use any word that is ‘Subjective’ and while you might feel intimidated and uncomfortable at first, you’ll grow more confident and relaxed as far as how you want to present yourself on your ‘About Page’ as you move along plus you can always add to or change it at anytime.Words like ‘Incredible’ / ‘Top’ / ‘Guru’ / ‘Best’ / ‘Empire’ are words that are not factual and not specifically and clearly defined as they are opinions.For example: The word ‘Empire’ can be someone’s living room, a business doing a billion dollars are year with a final, free and clear profit of 50 million, to someone with 2 products they are selling on the internet that gave them gross sales of $2,000 last year.
To better understand the difference there is a great explanation here and please notice the word ‘Marketing’ is used: http://www.differencebetween.net/language/difference-between-objective-and-subjectiveThe reason I put so much time in this is people get so uptight and uncomfortable using these ‘Impressive’ sounding words when it really is okay and perfectly fine.For an online marketing business it’s done all the time. It’s marketing!
Online Marketing Business: Finding A BalanceNow I am not saying go out and be deceptive, but do not handcuff yourself either.Most of you will downplay yourself too much while a few others will go overboard with this concept.So don’t portray yourself as a god, but don’t short change yourself and think you need to have worked on one specific thing full-time for 3 years before you can mention it in your profile.It is who you are with your personal experiences that will get people, the visitors or prospective buyers to your website, to identify with you and connect with you.The ‘Real You’ might turn off some people but other people, and it could actually be a minority of the visitors to your website, might identify with you in such a strong manner that you have a much better chance of converting them into repeat visitors and then into buyers.And remember, you can’t please all of the people all of the time.The last point is whether you chose a more ‘Personal Style’ versus a ‘Business’ or ‘Professional Attitude’ will depend on your personality and the subject matter of your online marketing business.Online Marketing Business: Be Yourself And Write From You To Them As Honestly As You CanThe main idea is you want to present yourself in an honest fashion so that you can connect with your visitors and they will identify with you.Being yourself is much easier in the long run but keep in mind you are running an online marketing business and the marketing part is important as well! You are promoting yourself and your product or service in order to convince people to buy them from you so that you make money.So just find your personal balance between being you and adding in some theater and showmanship to create that ‘Wow’ factor and a little excitement to start to trigger that emotional buying impulse.Despite all the competition you might face there are millions and millions of people on the web and there are enough of them out there that you can get to identify with you because they have had personal experiences similar to yours.These people will have more confidence in someone like you because they feel it is someone who is telling it like it is, who has been there, done that, and honestly knows what it feels like.This leads to trust, which leads to credibility, which leads to sales!

How to Achieve Internet Marketing Success – Become a Success Story

Internet marketing success is achievable, but not by all. A lot of people don’t have what it takes to succeed and they fall by the wayside. They do not make it. However, there are some that do make a great living online. There are certain basic traits that these people share.Success MindsetAchieving internet marketing success is not something that happens to you by a stroke of luck or accident. You really have to have a strong mind and know that you will be successful no matter what. It is a decision that you make. You commit yourself to success. There will be challenges and there will be failures along the way, and they are all part of a learning curve.The book “Think and Grow Rich” is an excellent book to read at the beginning of your internet marketing career. It is important to acquire an understanding of a positive mindset, and to receive some guidance from someone who knows how to achieve success. I myself read this book, and was immediately launched into a powerful thinking process that has not left me. It is necessary to direct your mind in a positive direction in order to be successful in internet marketing.Effort and DedicationInternet marketing success requires a lot of effort and dedication. Do not think that it is easy or that you are going to become rich right away. There is a lot to learn and there is no way to learn it all in one day. You have to take your time to discover the different strategies, the different ways of promoting, how to use different tools to help you in your business. If you have an open mind, you will learn something new every day, as there is so much useful information available.Some strategies are more effective than others. Some swear by PPC, and other people lose a lot of money on PPC and never get to master it. Some people love article marketing and publish articles constantly, while others hate to write. Some people become experts at keyword research, which is very important in internet marketing, as all marketing is based on effective keyword research.Most successful internet marketers do a little of everything. So it is important to find out what works for you and to learn to do it effectively. There is a lot of competition and most internet marketers work long hours.Branding YourselfIt is important to make yourself known in the internet marketing world. Most people feel more comfortable buying from people they trust, or a name that is well-known. So it takes time to brand yourself. You cannot just appear in the internet marketing world and be a celebrity overnight.Go to forums. Every internet marketing niche has a forum where people go and talk to each other. There is excellent information in forums from your peers. There are many great internet marketers in these forums, and they share their knowledge and you can find many gems.You can also brand yourself by going to social networking sites such as Twitter and Facebook. If you are active and present yourself as an expert, without boasting, but by being helpful and contributing important information, you will start establishing yourself as an authority and gain the trust and respect of others.Honesty and TrustworthinessYour reputation on the internet is based on your honesty and trustworthiness. Don’t launch a bad product. Don’t even recommend a bad product, or you will have a hard time regaining people’s trust. Excellent customer service is required to install trust and confidence. Always take care of your customers. That is first and foremost.These factors are absolutely necessary for internet marketing success. If you do not have the right mindset, if you lack dedication and commitment, if you do not make a name for yourself, or if you do not gain the trust of buyers, you will not stand a chance at a profitable internet marketing career.

Internet Marketing – How to Get Started When You Are a Beginner?

Internet marketing for beginners would seem like a daunting task. You may get lost in internet jargon or drown in technical terms that you could completely find foreign. But really, it is not! All you need to know is a few basic things and then you are on your way to setting up your business online!What is internet marketing? For beginners, it is the process of selling your products and services online to improve product recognition with the resultant improvement in sales profits. It means increasing the possibilities of capturing a wider client base by exposing your products to internet users that surf the web for different things everyday. Internet marketing beginners may have learned of this business advertising option from friends or simply by picking up the idea while surfing the internet themselves.To make the transition to online marketing for beginners, here are a few tips you may want to consider.First, remember that internet marketing for beginners or otherwise, begins with a business plan. Before you even begin to consider bringing your business online, you should come up with a strategy that will make your plan go smoothly. You should know who you want to target for your products or services. Identification of your target clientele makes your online marketing strategy more specific thereby increasing internet traffic from possible clients.Beginners in online marketing may also mean being faced with coming up with your own website. You need to have a website to promote your business. This is the venue for your possible clients to get to know more about what your business is all about and what products and services you offer. Some online marketing newbies hire professional web designers to build their sites for them. But if you are a bit low on budget, there are quite a number of sites online that provide free website templates you can choose from to build your own website. The internet is also rich on tips on how you can make your website effective in attracting your clients.There are quite a number that opt to begin ‘introducing’ their businesses through the most popular social networking sites on the internet. These websites have millions and millions of members who can serve as your client base. Among these websites are Twitter, YouTube and Facebook. Online marketing newbies sign up and build their friend base and followers then slowly introduce their business in their blogs and by linking their actual websites to their social networking sites.Whatever you may find most useful as an internet marketing beginner, bear in mind that to make your site successful you have to conjure ways that will always keep your clients and your first time site visitors wanting more from your site. Make your articles interesting and engaging so that it keeps them wondering what else you might have in the future. Provide a means by which you and your clients can keep in touch. Have an open line of communication where they can inquire about your products and services and you too, can update about what is new. This way your internet visibility will keep on improving.