Internet marketing success is achievable, but not by all. A lot of people don’t have what it takes to succeed and they fall by the wayside. They do not make it. However, there are some that do make a great living online. There are certain basic traits that these people share.Success MindsetAchieving internet marketing success is not something that happens to you by a stroke of luck or accident. You really have to have a strong mind and know that you will be successful no matter what. It is a decision that you make. You commit yourself to success. There will be challenges and there will be failures along the way, and they are all part of a learning curve.The book “Think and Grow Rich” is an excellent book to read at the beginning of your internet marketing career. It is important to acquire an understanding of a positive mindset, and to receive some guidance from someone who knows how to achieve success. I myself read this book, and was immediately launched into a powerful thinking process that has not left me. It is necessary to direct your mind in a positive direction in order to be successful in internet marketing.Effort and DedicationInternet marketing success requires a lot of effort and dedication. Do not think that it is easy or that you are going to become rich right away. There is a lot to learn and there is no way to learn it all in one day. You have to take your time to discover the different strategies, the different ways of promoting, how to use different tools to help you in your business. If you have an open mind, you will learn something new every day, as there is so much useful information available.Some strategies are more effective than others. Some swear by PPC, and other people lose a lot of money on PPC and never get to master it. Some people love article marketing and publish articles constantly, while others hate to write. Some people become experts at keyword research, which is very important in internet marketing, as all marketing is based on effective keyword research.Most successful internet marketers do a little of everything. So it is important to find out what works for you and to learn to do it effectively. There is a lot of competition and most internet marketers work long hours.Branding YourselfIt is important to make yourself known in the internet marketing world. Most people feel more comfortable buying from people they trust, or a name that is well-known. So it takes time to brand yourself. You cannot just appear in the internet marketing world and be a celebrity overnight.Go to forums. Every internet marketing niche has a forum where people go and talk to each other. There is excellent information in forums from your peers. There are many great internet marketers in these forums, and they share their knowledge and you can find many gems.You can also brand yourself by going to social networking sites such as Twitter and Facebook. If you are active and present yourself as an expert, without boasting, but by being helpful and contributing important information, you will start establishing yourself as an authority and gain the trust and respect of others.Honesty and TrustworthinessYour reputation on the internet is based on your honesty and trustworthiness. Don’t launch a bad product. Don’t even recommend a bad product, or you will have a hard time regaining people’s trust. Excellent customer service is required to install trust and confidence. Always take care of your customers. That is first and foremost.These factors are absolutely necessary for internet marketing success. If you do not have the right mindset, if you lack dedication and commitment, if you do not make a name for yourself, or if you do not gain the trust of buyers, you will not stand a chance at a profitable internet marketing career.